Sexual representation

http://prezi.com/swglwdbyk30d/?utm_campaign=share&utm_medium=copy

The Avengers

The issues raised by media ownership in contemporary media practice;

(how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)

The Marvel Studios made The Avengers and as Marvel is owned by Disney they have enough money to have a huge budget for their films so the quality can be better they can get better actors etc. therefore the film should be more successful. Small companies can make good films and make money from them but they are often likely to have a lower budget so may not be able to have such good special effects etc.

 

The importance of cross media convergence and synergy in production, distribution and marketing;

(how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)

All Avengers related films were created by Marvel so that The Avengers could be made. Captain America, Thor and the Iron Man films were only really made so that The Avengers could be made. Because Disney is a huge company they have the money to be able to advertise The Avengers and collaborate with smaller companies to help promote their film. Disney had promotional partners such as Dr Pepper and Harley-Davidson that helped promote their film. Marvel uses Acura cars as the official cars for S.H.I.E.L.D. agents and they did the same for The Avengers as they provided a one off car for Tony Stark to drive in the film.

 

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

(how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)

The Avengers was released on DVD, Blu Ray, Blu Ray 3D and digital download. People go to the cinema less now as there are so many other options available to them. More people are buying films online or watching them on websites like Netflix.

 

The significance of proliferation in hardware and content for institutions and audiences;

(how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)

Because lots of people use things like Netflix to watch films on computers and mobile phones The Avengers released a directors cut so it can be watched on your phone. This makes it easier for people to watch the film therefor more likely to buy it.

 

The importance of technological convergence for institutions and audiences;

(can you think of examples of how different technologies have come together to help the film industry?) 

Technologies such as the internet have helped out the film industry as they make it easier for people to watch films with websites like Netflix etc. This means it is easier for people to access the film and then more people are likely to buy it through the internet or watch it online.

 

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; 

(how do film companies try and attract their audience? Do they do different things in different countries?)

The British copy of The Avengers was given a new name (Avengers Assemble) so as not to get confused with a British TV show with the same name. The British copy also had a less graphic version of Agent Coulson's death so it would not be rated too high and stop younger audience from being able to watch it. 

 

The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

(what is your opinion on the above? Do you see the developments as a good or bad thing?)

I think that it is good that the film is available to people in more forms as it makes it easier to watch the film and means the film gets more money. I don't think it was necessary to change the title for the British copy as it is not likely to be confused with a TV series.

The big six infographic

https://infogr.am/the-big-six-walt-disney-pictures

Regional stereotypes

Irish

• Ginger
• Drink too much Guinness
• Not calm
• Leprechauns
• Wear green
• Home of potatoes
• Drunks
• Loud

Scottish

• Loud and aggressive
• Wear kilts
• Drink a lot
• Strong
• Play bagpipes
• Loch ness monster
• Ginger hair
• Eat haggis
• Strong accent
• Country dancing
• Highland games

London

• All talk in posh accents or cockney
• Really polite
• Say sorry all the time
• Obsessed with the weather
• Queuing all the time
• Complain about everything
• Drink tea
• Patriotic

Welsh

• Countryside
• Long unpronounceable place names
• Lots of sheep
• Mountains
• Most speak English despite having their own language
• Daffodils
• Rugby
• Celtic
• Nice people
• Can all sing
• Always raining
• Drink lots

Representation of disability

 

Disability stereotypes

• Less able to function in some way
• Not easily accepted
• Difficult lives
• Incapable of some everyday actions
• Lonely
• Different
• Discriminated against
• Unintelligent -disability holds them back
• Vulnerable -cant defend themselves 
• Left out as people don't like

Disability in TV drama

• Breaking bad (Watt Jnr- cerebral palsy)
• Glee (Artie- wheelchair)
• Tracy Beaker (Layla- cerebral palsy)
• Skins (JJ- panic attacks and autism)
• Glee (Becky- down syndrome)
• Skins (Tony- brain damage)
• Ironside (Ironside- wheelchair)

Disability in film

• Forest Gump (Oscar)
• My name is Sam
• My left foot (Oscar)
• Spy kids
• Daredevil
• The ringer
• Of mice and men
• Rain man (Oscar)
• My sister's keeper
• Fight club
• The king's speech
• Avatar

Representation of disability in

• Patronised
• Frustrated
• Bitter
• Rude
• Ungrateful
• Embarrassed
• Incurable disease
• Focus is more on the able bodied brother

Example  of disability in TV

https://www.youtube.com/watch?v=AyDzSllwTvU&feature=player_embedded

Casualty

Alex- Wheelchair due to road accident

Eli- Narcoleptic

In this clip the characters of Alex and Eli are represented differently even though they both have a disability.

Alex is shown to be very strong willed and doesn't want help from anyone. when shopping with his brother there is shown to be more emphasis on the able bodied brother as he is shown at eye level and Alex is shown with a higher angle shot showing him to be lower than his brother. This suggests he is less able to function than his brother and that he is less accepted. He is shown to be quite grumpy and annoyed about his position and doesn't want his brothers help or sympathy. Although he is shown to be quite weak he has a strong personality and recognises his weakness.

Eli however is shown to be very weak. On the way to the café he falls 3 times due to his condition and ends up getting there after falling down a flight of stairs. He doesn't say anything when he is shown which suggests he is quite nervous and quiet and doesn't want to be noticed. In this sense he is a binary opposite to Alex as he doesn't want to be noticed whereas Alex doesn't mind making a scene. Also Alex seems to have some control over his situation whereas Eli doesn't as he collapses without any warning (down stairs, in the middle of the road).

Star trek: The Next Generation

Geordi Laforge- Blind

Another example of disability in TV is in Star Trek: The Next Generation where, even set in the future, blindness is still prominent. Geordi Laforge is blind and he uses a special visor to help him see. it doesn't let him see as we would but enables him to at least see. Geordi's character does not usually find it hard to continue normal life. He is able to see and the special vision his visor gives him helps him in some situations. Even though the visor can cause problems it has more good points than bad. Geordi is never shown as a weak character or below any of the other crew.

Iron man 3 documentary

https://www.youtube.com/watch?v=e5lGfQ36kCw&feature=youtu.be

TV drama gender representation

Chosen TV drama: Sherlock

Representation of males in this TV drama
The main character in this TV drama is Sherlock Holmes, a consulting detective who solves crimes when the police can't. In Sherlock he is shown to be very smartly dressed and thinks highly of himself. Sherlock is highly intelligent and often gets into tricky and dangerous situations. Usually in these situations a stereotypical male lead would fight his way out probably killing anyone in his way but Sherlock is clever and manipulates his way out of things using his brain instead of brute strength.

Sherlock doesn't really follow the stereotype as he is quite antisocial and a bit of a geek. Jim Moriarty is the main villain in Sherlock and he too is unlike other villains as he is very clever and is good at manipulating people instead of just killing them. He uses his power to manipulate Sherlock into killing himself whereas a stereotypical villain would just try and outright kill the main character. However he does follow the serotype that in most situations the villain is male and very aggressive and angry.

https://www.youtube.com/watch?v=YN7DYPJLXkc

Representation of females in this TV drama
In Sherlock there is a character called Molly who works at a hospital and is friends with Sherlock. She is in some ways stereotypical as she likes to look nice and cares about fashion. She helps Sherlock out sometimes and is very kind and caring and a typical girl who likes Sherlock. There is another villain in Sherlock called Irene Adler who calls herself the dominatrix. She defies the normal stereotype as she is a female villain when villains are usually male. She also is manipulative and doesn't try to kill people instead manipulating people for power.