Self Representation

Groups
From the tribes on UK Tribes I think I fall into:
Nerds - I love Doctor Who and Star Trek (Next Gen series)
Creatives - Because I love art and photography and I try to involve this in my normal day as much as possible.
Fan Girl - I am a fan of mainly actors instead of musicians. One of my favourite actors is Simon Pegg, I loved Hot Fuzz and his acting in the new Star Trek film.

Media Figures
I don't look to figures in the media for what I want to do with my life but I admire the personalities of certain media figures. I hope I have a nice personality like Benedict Cumberbatch or Tom Hiddleston but I don't want to follow a similar career path to them.

Styling
I don't really pick any style tips from celebrities and I don't try and copy peoples style. I pick up some aspects of my outfit from costumes in films or TV shows I like. I pick things like flowing cardigans from shows I like such as Merlin or films like lord of the rings and I have a air of boots that remind me of the ones Captain America wears. I don't go out of my way to be fashionable I don't understand some of the weird trends these days but I do have my own style that I feel comfortable with.

Textual Analysis and Representation (The 7 key areas of representation)

 

You need to understand how these technical elements (in the last post) create specific representations of individuals, groups, events or places and help to articulate specific messages and values that have social significance. 

Particular areas of representation that may be chosen are:

1. Gender
2. Age
3. Ethnicity
4. Sexuality
5. Class and status
6. Physical ability/disability
1. Regional identity

Textual Analysis and Representation (The 4 key areas of textual anaysis)

Camera Shots, Angle, Movement, Composition

• Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.
• Angle: high angle, low angle, canted angle.
• Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
• Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.

Editing

Includes transition of image and sound – continuity and non-continuity systems.

• Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
• Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

Sound

• Soundtrack: score, incidental music, themes and stings, ambient sound.
• Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.

Mise-en-Scène

• Production design: location, studio, set design, costume and make-up, properties.
• Lighting; colour design.

British film industry research

1. What % of global box office was the British film industry responsible for?
15.3%
2. What was this % in 2009?
6.8%
3. What might this change indicate about British film?
That they are getting better and making more money
4. What films have been responsible for this change?
Films like Skyfall and The Kings Speech
5. What % of the British film industry makes a profit?
7%
6. What % of Hollywood films make a profit?
17%
7. How does that % differ between £2m and £10m budget British films?
From 4% to 17%
8. What might we infer from this difference?
The more the film cots to make the more money it takes from the box office.
9. Which age group makes up the largest % of UK cinema goers?
7-24 year olds
10. Why do you think this might be?
Because there are often lot of children's animations and action films released for this age group
11. Which 'type' of film has seen an 18% drop in attendance?
3D films
12. Within that 'type' which genre has seen the biggest fall?
Action?
13. What did Charles Grant put this decline down to?
Families
14. Who is Paul Greengrass?
A British film director
15. How did he describe the British film industry?
A Success story
16. What did a BFI spokesperson say was the point of less profitable low budget British films?
They are useful for things like training development and artistic and cultural importance.
17. What was the budget for Filth and how much money did it take?
£4m in the box office (over twice the budget)
18. What advantage did James McEvoy feel £100m films have over low budget films?
They have enough money to advertise so people can easily find out about it.
19. What is VOD?
Video on Demand
20. What % increase did VOD see last year?
50%
21. What impact might VOD have on distributers and Studios?
It will make them less important which will give smaller companies a chance
22. What impact has it had on Blockbuster rental stores?
They are not getting as many sales as people can use the internet to download them or buy them online
23. What was unique about Ben Wheatleys 'A Field In England'?
It was released in cinemas, on TV, on DVD and through Video on demand all at the same time
24. What does director of The Machine Caradog James think is the toughest part of film making?
Reaching out to the audience to try and get them to see the film
25. Why have rules been relaxed on what makes a film 'British'?
To encourage more investment in the UK film industry
26. How has the use of visual effects in films been encouraged?
Sony has opened a centre where you can go for formal courses and informal drop in sessions on special effects and camera work
27. Name five of these rules and link them to The Kings Speech, Kill List, The World's End
Main language of the film is English
Actors are English
Director is English
The film is about  England
It is filmed in the UK

The King's Speech is about a king of England
The World's End has three main actors that are British along with other British supporting actors -Simon Pegg, Nick Frost and Martin Freeman
Kill list was filmed in England
28. What rules has chancellor George Osbourne announced for tax on British films?
Tax relief will be increased to 25% on the first £20m of qualifying production expenditure
29. What is the highest grossing film in UK box office history?
Skyfall
30. How much has it taken and how many screens was it available on?
£540m globally. it was shown in 587 cinemas in the UK and Ireland

Film Production- Les Miserables

Development
1. Where did the idea come from?
Based on Les Miserables by Claude-Michel Schonberg and Les Miserables by Victor Hugo
2. Which studios made the film?
Relativity Media
Working Title Films
Cameron Mackintosh Ltd.
3. Who owns that studio?
Ryan Kavanaugh
Comcast Corporation
Cameron Mackintosh
4. What was the budget?
$61 million
5. Who was the producer?
Cameron Mackintosh



Pre-Production

1. Who wrote the script?

William Nicholson
Alain Boublil
Claude-Michel Schonberg
Herbert Kretzmer
2. Who directed the film?

Tom Hooper
3. Who starred in the film?

Hugh Jackman
Russell Crowe
Anne Hathaway
Amanda Seyfried
4. In which country was it filmed?

UK
5. Which locations were used?

Boughton House
Winchester College
Winchester Cathedral Close
Her Majesty's Naval Base Portsmouth
Chatham Dockyard
Ewelme
South Oxfordshire
Pinewood Studios

Production
1. How long did filming take?
8 March 2012 to 23 June 2012 with some late filming in October 2012
2. Which cameras were used?
Arricam LT, Zeiss Master Prime, Ultra Prime and Angenieux Optimo Lenses  
         

Post Production
1. Who was the film's editor?
Melanie Ann Oliver
Chris Dickens
2. When was the film released in the UK and the USA?
11 January 2013 in UK and 25 December 2012 in USA
3. What special effects were used?
No special effects were used. Full orchestra was used for music
4. Find three marketing campaigns used for the film?
Teaser trailer was released
An extended first look was released a while later
Posters were released leading up to the film
5. Find 5 film reviews of the film, summarise them.
Washington Post
Thought the last half hour was the best bit and Anne Hathaway's singing was very good
New York Times
Loved Anne's performance and liked that the singing was live not pre-recorded. thought it was a tiring film
Hollywood Reporter
Appealed to teens and liked the male leads and the songs
New Yorker
Didn't like it as some singing was out of tune and didn't like the close ups.
The Atlantic
Anne's song 'I dreamed a dream' was a good representation of the film and thought the live singing was very good.
6. How much did the film make at the UK box office?
£8.1 million on opening weekend
7. How much did the film make at the US box office?
$148,809,770 in North America
8. How much did the film make in total?
$441,809,770
9. How many DVD versions exist?
Various versions with and without special features
10. When was the film released on DVD/Blu Ray?
13 May 2013 in UK
22 March 2013 in US

Film Prodction- The Avengers

Development
1. Where did the idea come from?
The idea has been adapted from the comics and all the other marvel films helped lead up to it
2. Which studios made the film?
Marvel Studios
3. Who owns that studio?
Kevin Feige
4. What was the budget?
$220 Million
5. Who was the producer?
Kevin Feige

Pre-Production

1. Who wrote the script?

Zak Penn
2. Who directed the film?

Joss Whedon
3. Who starred in the film?

Robert Downey Jr. (Iron Man)

Chris Evans (Captain America)

Scarlett Johansson (Black Widow)

Chris Hemsworth (Thor)

Tom Hiddleston (Loki)

Mark Ruffalo (Hulk)

Jeremy Renner (Hawkeye)

Clark Gregg (Agent Coulson)

Samuel L. Jackson (Nick Fury)
4. In which country was it filmed?

USA
5. Which locations were used?

Albuquerque, New Mexico

 Worthington, Pennsylvania

Cleveland, Ohio

Sandusky, Ohio ETC.

Production
1. How long did filming take?
From April 25 to about August 28
2. Which cameras were used?
Canon EOS 5D Mark 2 and Canon EOS 7D SLR cameras were used. High speed shots were filmed with the Arriflex 435 on 35mm film

Post Production
1. Who was the film's editor?
Jeffrey Ford and Lisa Lassek
2. When was the film released in the UK and the USA?
26th April in UK and 4th May in USA
3. What special effects were used?
2200 special effects were used in the film. ILM was the main company involved and were responsible for the helicarrier, Iron Man and Hulk and many other effects.
4. Find three marketing campaigns used for the film?
Marvel films about the avengers in the years leading up to Avengers Assemble all linked to it in some way and were used to get people curious about the film.
Trailers were released to get people interested
There was already a huge fan base for the avengers so a crossover film
5. Find 5 film reviews of the film, summarise them.
http://www.theguardian.com/film/2012/apr/26/avengers-assemble-review
Overall liked the film felt Loki stole the show and Black widow could have had more screen time.
http://www.totalfilm.com/reviews/cinema/the-avengers-assemble
Loved the banter between characters and Hulks character thinks the film is great to watch.
http://www.dailymail.co.uk/tvshowbiz/reviews/article-2132367/The-Avengers-Assemble-film-review-Superhero-onslaught-simply-irresistible.html
Dislikes not knowing why Loki tries to take over earth and thought it was obvious what the ending would be but still thought it was a good film.
http://www.hollywoodreporter.com/movie/avengers/review/314291
Thinks its the best Marvel film yet.
http://www.cinemablend.com/reviews/The-Avengers-5829.html
Thinks each character get a fair share of screen time and thinks the final battle is many times better than any of Marvels previous action sequences.
6. How much did the film make at the UK box office?
£2.5 Million on the opening day and £15.8 million over the weekend
7. How much did the film make at the US box office?
$623.4 million in North America
8. How much did the film make in total?
$1.5 billion
9. How many DVD versions exist?
There are many different versions of the film with extras etc. and ones that come with other Marvel films.
10. When was the film released on DVD/Blu Ray?
September 25 2012

Representation

1.


What I wrote:

• Real fur coat
• Broken wrist
• Clothes look expensive
• Looks quite old
• Bright colours

Who is she?
Anna Di Piaggi
Italian
Fashion writer
Got clothes given to her from big fashion companies to keep on her good side.

2.


What I wrote:

• Quite old
• Not bothered by appearance
• Smokes

Who is he?
Doug Bihlmaier
Standing on Madison Avenue
Works for Ralph Lauren

3.


What I wrote:

• Jeans - casual
• Shirt with no tie
• Blazer
• Converse
• Leather belt and sunglasses

Who is he?
Calvin Klein